Who we are
Working as a collective is a natural evolution of what we have always done.
With a combined 30 years of experience, we’ve created a business model that leverages our connections to a vast collection of creative talents who are experts in product and web development, graphic design, animations and motion graphics, photography and copywriting. Our process starts with flexibility to scale our team up or down to meet a project’s needs.
Thomas Swyst
Creative Director
As a private design practice providing personalized design services including incubation, strategy, and development to a diverse clientele, Thomas brings real-world product development experience gained at some of the region's most innovative design firms and applies that expertise through thoughtful approaches catered to each client's unique business objectives. Specialties include industrial design, usability and human factors, and design strategy. Product development expertise in the following product categories: Medical + Life sciences, Laboratory + Analytical, Commercial + Prosumer, and Consumer (electronics, appliances, tools/hardware).
Tracy Swyst
Design Operations + Producer
A senior leader in Design Operations, Tracy’s career has networked her with a countless number of design professionals from nearly every discipline. She is a savvy choreographer of resources, stakeholders, and team members, balancing competing needs while confidently addressing conflict and keeping people accountable. Tracy brings a working knowledge of the mechanics and operations that fuel the process of graphic design, branding, marketing, industrial design, and user experience design in it’s varying forms. When faced with a complex business problem, much like a designer she’ll consider all of the variables, aligning and realigning them, iterating the process, until the most effective solution has been arranged. She enjoys the challenge of identifying the core issue, and the nearly audible spark of arriving at the right solution.
Our Process
When we are exploring possible solutions to any business problem we are taking into account a whole constellation of seemingly unrelated things to arrive at holistic solutions. Synthesizing things like stakeholder goals, trends, DFMA (design for manufacturing and assembly), user insights, and new opportunities discovered along the way.
