CASE STUDY
Qlibrium
A newly formed team made up of seasoned innovators in the medical device space came to us to not only help advance the development of their on-body delivery system, but to drive internal alignment on how to tell their story to multiple audiences.
The Problem
Qlibrium needed to credibly tell the story of their product, and the experienced team behind it to varied audiences – the intended user as well as potential partners.
The Team
Creative Direction + Production: Living Things
Design + Website Development: Erica Toyer
Motion Graphics: SAC Design
Copywriting: Mike Floreak
Photography: Ben Gebo
The Solution
We worked to connect the dots between engineering, user feedback and marketing needs to create a brand strategy, corporate brand identity, product naming, visual look and feel for the brand, renderings and motion graphics all presented through a new website to depict the product’s differentiating characteristics.
Services
Product Design
Brand Positioning + Product Naming
Brand Identity
Website Design + Development
