CASE STUDY
Guard Medical
This disruptive medical device was developed by a start up team with deep experience in product development, but little experience in brand development. They wanted to clearly and cohesively represent their product and company at launch, as well as share their story to gain interest from the medical community.
The Problem
The nascent stage device was approved to deliver a proven therapy but to gain interest from the medical community about the company and product the client needed to develop a vision on how to tell their story and generate brand awareness to industry insiders and candidate partners.
The Team
Creative Direction + Production: Living Things
Design + Website Development: Erica Toyer
Motion Graphics: SAC Design
Copywriting: Mike Floreak
Renderings: Randy Decker
Social Media Management: Nowspeed
The Solution
Beginning with the development of brand guidelines, we worked to develop a point of view on their intended audience, and recommendations for the strongest return on their investment. We then created their first web site, envisioned and executed a product explainer video, and guided the client to establish the company’s first presence in social media, helping to spread awareness of their product.
Services
Brand Positioning
Website Design + Development
Motion Graphics
Social Media Engagement